Business Growth Strategy Director - Consumer Diverse Segments

Company: Wells Fargo
Location: Saint Louis
Posted on: March 20, 2023

Job Description:

About Wells Fargo At Wells Fargo, we are looking for talented people who will put our customers at the center of everything we do. We are seeking candidates who embrace diversity, equity, and inclusion in a workplace where everyone feels valued and inspired. Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you. Consumer and Small Business Banking (CSBB) Consumer and Small Business Banking (CSBB) is at the center of our efforts to rebuild trust and transform the way we serve our customers and clients. The CSBB organization is focused on innovating and transforming our business with the customer at the center, better enabling customers to engage with us how, when, and wherever they choose through a broad suite of financial products and services. While we are pleased to be an industry leader in many consumer and small business areas, including retail deposits, debit card transaction and purchase volume, and small business lending, our primary goal is delivering for our customers. Our market positions are an outcome of great work by employees who are committed to serving our customers. We want to build a strong value proposition for key consumer and small business segments by identifying gaps and opportunities and building capabilities to transform how we engage customers and deliver advice. The Consumer and Small Business Diverse Customer Segment team will work to fulfill our responsibility to improve financial opportunity for all. The team will utilize data and seek to understand the barriers to success that diverse segments face and provide solutions, services and proactive outreach to support closing the gaps. About this role: This position is responsible for leading Wells Fargo's Consumer Banking diverse segment strategy. This leader will work to increase penetration of our diverse customer base specific to Asian, Black/African American, Hispanic/Latin, Women, LGBTQ & Persons with disabilities. Provide segment leadership and overall initiative management. Understand the insights and trends and solve for their needs via products, services, tools, and resources for these segments. Acts as a strategic hub between line of business channels and product partners by providing holistic opportunity identification and thought leadership. Work to increase brand awareness and cultural relevance. Partner with marketing to develop offerings that will increase market share and meet the unique needs of this segment. This leader will understand the needs of Asian, Hispanic/Latino, African American populations across mass market, underbanked, emerging affluent, affluent segments. This leader will work to provide diverse customers access to all physical and virtual banking channels, ideate and support creation of relevant products and services for these communities; for example, help those who have come into first generation wealth understand the approaches of wealth transfer. They will leverage data/analytics to understand penetration and attrition rates of these segments and the rationale for attrition. Additionally, they will work to evaluate and elevate our financial health approaches, work to identify target audiences and collaborate across business lines to bring the totality of Wells Fargo's resources to these communities. The Candidate The successful candidate must have strong understanding of business drivers and processes and be an effective influencer that has credibility with business leaders and able to offer credible challenge as needed. This leader must be an exceptional leader and will be recognized for accomplishments related to hiring, retaining, and developing a world-class staff. Successful candidates will possess a demonstrated leadership capability and will have strong interpersonal effectiveness. Leadership, relationship management, and credibility will be determining factors in selection. Required Qualifications:

• 8+ years of Business Growth Strategy experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of Management experience Additional Desired Qualifications:
  • Extensive knowledge of Retail Banking, Wealth & Financial Services business lines, products, and services
  • Experience creating and implementing customer segment strategies
  • Strong risk management and compliance knowledge
  • Must have strong relationship management and proven leadership skills, with solid conflict management, negotiation, and organizational effectiveness techniques
  • Demonstrated ability to manage effectively in a heavily matrixed organization with a high degree of initiative and strong ability to meet key responsibilities with limited direction and oversight
  • Proven success recruiting, inspiring, developing, coaching, and motivating team members through balanced leadership with a focus on team member engagement and retention and performance management
    • Ability to communicate powerfully and prolifically to senior and Leader leaders and simplify the complex
    • Ability to influence without direct authority, create and manage (while achieving results) large-scale change and influence people at all levels of the organization
      • Demonstrated ability to build and maintain strong credible relationships with key stakeholder groups including Leader management, regulatory examiners, and internal auditors Job Expectations:
        • Up to 25% Travel We Value Diversity At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements. Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Keywords: Wells Fargo, St. Louis , Business Growth Strategy Director - Consumer Diverse Segments, Executive , Saint Louis, Missouri