Business Growth Strategy Director - Consumer Diverse Segments
Company: Wells Fargo
Location: Saint Louis
Posted on: March 20, 2023
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Job Description:
About Wells Fargo At Wells Fargo, we are looking for talented
people who will put our customers at the center of everything we
do. We are seeking candidates who embrace diversity, equity, and
inclusion in a workplace where everyone feels valued and inspired.
Help us build a better Wells Fargo. It all begins with outstanding
talent. It all begins with you. Consumer and Small Business Banking
(CSBB) Consumer and Small Business Banking (CSBB) is at the center
of our efforts to rebuild trust and transform the way we serve our
customers and clients. The CSBB organization is focused on
innovating and transforming our business with the customer at the
center, better enabling customers to engage with us how, when, and
wherever they choose through a broad suite of financial products
and services. While we are pleased to be an industry leader in many
consumer and small business areas, including retail deposits, debit
card transaction and purchase volume, and small business lending,
our primary goal is delivering for our customers. Our market
positions are an outcome of great work by employees who are
committed to serving our customers. We want to build a strong value
proposition for key consumer and small business segments by
identifying gaps and opportunities and building capabilities to
transform how we engage customers and deliver advice. The Consumer
and Small Business Diverse Customer Segment team will work to
fulfill our responsibility to improve financial opportunity for
all. The team will utilize data and seek to understand the barriers
to success that diverse segments face and provide solutions,
services and proactive outreach to support closing the gaps. About
this role: This position is responsible for leading Wells Fargo's
Consumer Banking diverse segment strategy. This leader will work to
increase penetration of our diverse customer base specific to
Asian, Black/African American, Hispanic/Latin, Women, LGBTQ &
Persons with disabilities. Provide segment leadership and overall
initiative management. Understand the insights and trends and solve
for their needs via products, services, tools, and resources for
these segments. Acts as a strategic hub between line of business
channels and product partners by providing holistic opportunity
identification and thought leadership. Work to increase brand
awareness and cultural relevance. Partner with marketing to develop
offerings that will increase market share and meet the unique needs
of this segment. This leader will understand the needs of Asian,
Hispanic/Latino, African American populations across mass market,
underbanked, emerging affluent, affluent segments. This leader will
work to provide diverse customers access to all physical and
virtual banking channels, ideate and support creation of relevant
products and services for these communities; for example, help
those who have come into first generation wealth understand the
approaches of wealth transfer. They will leverage data/analytics to
understand penetration and attrition rates of these segments and
the rationale for attrition. Additionally, they will work to
evaluate and elevate our financial health approaches, work to
identify target audiences and collaborate across business lines to
bring the totality of Wells Fargo's resources to these communities.
The Candidate The successful candidate must have strong
understanding of business drivers and processes and be an effective
influencer that has credibility with business leaders and able to
offer credible challenge as needed. This leader must be an
exceptional leader and will be recognized for accomplishments
related to hiring, retaining, and developing a world-class staff.
Successful candidates will possess a demonstrated leadership
capability and will have strong interpersonal effectiveness.
Leadership, relationship management, and credibility will be
determining factors in selection. Required Qualifications:
Keywords: Wells Fargo, St. Louis , Business Growth Strategy Director - Consumer Diverse Segments, Executive , Saint Louis, Missouri
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