Search Engine Optimization Senior Marketing Consultant
Company: Wells Fargo
Location: Saint Louis
Posted on: January 27, 2023
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Job Description:
**About this role:**Wells Fargo is seeking a SEO Senior
Marketing Consultant as part of Consumer Data Engagement Platforms
in Consumer and Small Business Banking. Learn more about the career
areas and lines of business at wellsfargojobs.com**In this role,
you will:**+ Use SEO tools, data and analytics, customer research,
perform competitive analysis, and leverage SEO best practices
extensively to create insights and data driven recommendations.+
Conduct keyword research, search behavior analysis, technical
audits and content gap analysis.+ Provide recommendations for
improvement of the site (including site architecture, URL
structures, on-page ranking factors, image, video optimization,
etc.) and oversee the implementation of those recommendations.+
Collaborate and consult with product areas, technology, customer
care, other organizational units, alliance partners, vendors and
line managers to recommend solutions to a wide range of difficult
problems+ Provide technical SEO requirements to digital, platform
and business partners and ensure pages and experiences are built
optimal for both content and code.+ Partner and collaborate with
scrum teams, experience design, In-House Marketing Agency, external
vendors, technology, and other key partners to influence
implementation of SEO strategies and recommendations site wide and
at a page level.+ Develop on-page and off-page recommendations
across multiple lines of businesses including meta data,
link-building, site speed optimization, content strategy,
information architecture, and more.+ Partner with key stakeholders
across Marketing and Digital teams, giving them actionable insights
and advising on implementation of SEO recommendations.+ Support
efforts on the SEO Center of Excellence roadmap including building
process and SEO site wide capabilities across the organization.+
Educate internal/external stakeholders on SEO best practices and
advocate for development of site content & code that will maximize
SEO value.+ Manage communications and projects with SEO vendor
including keyword research, page/site audits, competitive analysis
and ad hoc requests; Ensure work is on schedule and meeting
expectations.+ Provide technical support including identifying
crawl issues on site, structured data, social markup, sitemaps,
etc.+ Track and report on a number of SEO related metrics,
providing a clear picture of the effectiveness of SEO efforts.+
Lead or participate in development of planning and executing
increasingly complex highly visible programs within marketing+
Contribute to marketing, creative or product management for major
product lines and provide expert level consultation in one or more
areas critical to E-business success such as marketing programs,
new products or product enhancements+ Review and analyze moderately
complex information across projects or programs to present findings
and recommend solutions to management while developing work plans,
campaign requirements, establishing milestones and reports
comparing results to projections**Required Qualifications, US:**+
4+ years of Marketing, E-business, Marketing, Digital Platforms
(i.e. Mobile or Social Media) experience, or equivalent
demonstrated through one or a combination of the following: work
experience, training, military experience, education**Desired
Qualifications:**+ 4+ years' experience managing SEO initiatives+
Exceptional knowledge and extensive experience using standard SEO
industry tools such as Google Analytics, SEM Rush, Google Search
Console, Google Keyword Planner, website crawlers, backlink/link
building tools, App Store optimization, and others.+ Using these
SEO tools, this role will identify insights, build
reports/chart/graphs, create strategies and then translate into
impactful powerpoint slides for business partners.+ Expert
knowledge of the most up-to-date SEO industry standards and best
practices+ Expert technical SEO knowledge and ability to advise
developers/coders, platform product owners, etc.+ Understand the
components of Core Web Vitals, their effect on SEO, and how to
improve them.+ Understand schema.org and how it impacts SEO.+
Exceptional project management skills+ Excellent verbal, written,
interpersonal and presentations skills and ability to advocate and
defend points of view to multiple levels of the organization in a
manner that persuades, educates and inspires action+ Ability to
think strategically with outstanding problem solving and analytical
skills and ability to create SEO insights and findings and turn
into strategic imperatives+ Ability to thrive, manage and
successfully execute several major initiatives/deliverables
simultaneously and prioritize effectively in an environment which
has a continual sense of urgency+ Experience in managing
cross-business SEO initiatives, including defining scope, driving
socialization/gaining commitment and then managing work effectively
across multiple business partners+ Knowledge of current and
emerging marketing concepts and approaches including the use of
technology (digital, social media, etc.) and their impact on the
industry and marketing+ Advanced Microsoft Office skillsPosting
Locations:--- 301 S Tryon St, Charlotte, NC--- 2700 S Price Rd,
Chandler, AZ 85286--- 150 E 42nd St, New York, NY 10017--- 600 S
4th St, Minneapolis, MN 55415--- 1 N Jefferson Ave, Saint Louis, MO
63103--- 7001 Westown Pkwy, West Des Moines, IA 50266--- 550
California St, San Francisco, CA 94104--- 1445 Ross Avenue, Dallas,
TX 75202--- 2200 Concord Pike, Wilmington, DE--- 101 N Independence
Mall E, Philadelphia, PA--- 10 S Wacker Dr, Chicago, IL**Due to a
city-wide mandate in New York City, all individuals who perform
in-person work or interact with the public during business must be
fully vaccinated against COVID-19. At this time, this position
falls under the scope of this mandate. **Salary range is determined
by location of the job.NYC-Pay Range: 87,700-155,900 AnnuallyMay be
considered for a discretionary bonus, Restricted Share Rights, or
other long-term incentive awards.Job posting may come down early
based on volume of candidates.**Pay Range**$73,100.00 - $129,900.00
Annual**Benefits**+ Information about Wells Fargo's employee
benefits**We Value Diversity**At Wells Fargo, we believe in
diversity, equity and inclusion in the workplace; accordingly, we
welcome applications for employment from all qualified candidates,
regardless of race, color, gender, national origin, religion, age,
sexual orientation, gender identity, gender expression, genetic
information, individuals with disabilities, pregnancy, marital
status, status as a protected veteran or any other status protected
by applicable law.Employees support our focus on building strong
customer relationships balanced with a strong risk mitigating and
compliance-driven culture which firmly establishes those
disciplines as critical to the success of our customers and
company. They are accountable for execution of all applicable risk
programs (Credit, Market, Financial Crimes, Operational, Regulatory
Compliance), which includes effectively following and adhering to
applicable Wells Fargo policies and procedures, appropriately
fulfilling risk and compliance obligations, timely and effective
escalation and remediation of issues, and making sound risk
decisions. There is emphasis on proactive monitoring, governance,
risk identification and escalation, as well as making sound risk
decisions commensurate with the business unit's risk appetite and
all risk and compliance program requirements.Candidates applying to
job openings posted in US: All qualified applicants will receive
consideration for employment without regard to race, color,
religion, age, sex, sexual orientation, gender identity, national
origin, disability, or status as a protected veteran.**Company:**
WELLS FARGO BANK**Req Number:** R-241762-8**Updated:** Tue Jan 17
00:00:00 UTC 2023**Location:** SAINT LOUIS,Missouri
Keywords: Wells Fargo, St. Louis , Search Engine Optimization Senior Marketing Consultant, Advertising , Saint Louis, Missouri
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