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Marketing Technology Strategy Leader - Digital Marketing Consultant 5

Company: Wells Fargo
Location: Saint Louis
Posted on: November 22, 2021

Job Description:

Job DescriptionImportant Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. --In order to receive text message invitations, your profile must include a mobile phone number designated as ---Personal Cell--- or ---Cellular--- in the contact information of your application.At Wells Fargo, we are looking for talented people who will put our customers at the center of everything we do. We are seeking candidates who embrace diversity, equity and inclusion in a workplace where everyone feels valued and inspired.Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.Wealth & Investment Management, or WIM, is one of the United States--- leading providers of financial and investment services. WIM provides a full range of personalized wealth management, investment, and retirement products and services to meet clients--- unique needs and help them achieve financial goals. Our mission is to help clients pursue their financial goals with confidence. We accomplish this by:o---- --Building enduring client relationships through sound, thoughtful, and objective adviceo---- --Developing individualized plans for clients to help meet their financial objectiveso---- --Helping clients build, manage, preserve, and transition their financial resources and wealthWIM serves clients through the following businesses:o---- --Wells Fargo Private Bank serves high-net-worth individuals and families.o---- --Wells Fargo Advisors provides investment advice and guidance to clients through more than 13,200 full-service financial advisors and referrals from more than 5,450 licensed bankers.--o---- --Wells Fargo Asset Management brings together a strategic balance of investment capabilities to serve the investment needs of institutions, financial advisors, and individuals worldwide.Through Wells Fargo Private Bank, WIM is also a leading provider of trust, investment, and fiduciary services, including personal trust services and a number of specialized wealth services designed to meet the diverse needs of high-net-worth clients.The Marketing Technology Strategy Leader will partner with WIM Marketing Leadership to define and prioritize our technology roadmap, in alignment with needs, opportunities and gaps.Responsibilities include:--- Successfully deliver the WIM Marketing technology roadmap to support the programs and initiatives that leverage digital to drive business outcomes for our advisors and the firm--- Leadership and delivery of digital platforms and initiatives that optimize and advance customer engagement, Return On Investment (ROI), insights, operational excellence and other desired business outcomes--- Act as a liaison between WIM Marketing, Enterprise Marketing, and Information Technology (IT) organization to architect the overall marketing technology stack and vision, incorporating all business requirements to deliver the multi-year roadmap--- Proactively analyze business and user needs and identify, evaluate, and develop plans to meet business requirements. Provide insight on the business implications of technology systems--- Provide consulting services to internal business groups on process improvement projects designed to improve their business results. Formulates and defines the systems scope and objectives, based on user needs and industry requirements--- Ensure --process milestones and approvals from Legal, Compliance and business partners are met--- Partner internally and externally to meet objectives and align with brand and corporate technology standards for digital campaigns and programs--- Build and execute a technology enablement strategy, leveraging strong project management skills to bring activities into focus--Required Qualifications

  • 8+ years of experience in one or a combination of the following: marketing, digital marketing, digital platforms (i.e mobile or social media)Desired Qualifications
    • Ability to influence and collaborate at all internal organizational levels
    • Ability to present results of analyses and recommendations to senior leaders
    • Advanced Microsoft Office (Word, Excel, Outlook and PowerPoint) skills
    • Excellent verbal, written, and interpersonal communication skills
    • Strong analytical skills with high attention to detail and accuracy
    • Strong organizational, multi-tasking, and prioritizing skills
    • Strong project management skillsOther Desired Qualifications--- Ability to work with vendors and agencies as needed--- Experience working with business leaders and partners to build and implement a technology roadmap, including marketing automation tools and technologies, digital platforms and strategies to build successful customer journeys, drive revenue and support business priorities--Street AddressMO-Saint Louis: 2801 Market St - Saint Louis, MODisclaimer
      All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.Relevant military experience is considered for veterans and transitioning service men and women.Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.Benefits SummaryBenefits--Visit benefits information.

Keywords: Wells Fargo, St. Louis , Marketing Technology Strategy Leader - Digital Marketing Consultant 5, Professions , Saint Louis, Missouri

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