Dir, Licensing and Partnerships

Company: Build-A-Bear
Location: Saint Louis
Posted on: May 7, 2025

Job Description:

This role is responsible for developing and managing strategic brand licensing agreements and partnerships to drive revenue growth and brand expansion. This role oversees contract negotiations, partner relationships, and product development to ensure brand alignment and market success. Additionally, they collaborate cross-functionally to identify new opportunities, optimize existing partnerships, and ensure licensing initiatives align with overall business objectives.Responsibilities:

• Develop and execute a comprehensive licensing strategy
• Lead partner plan and relationship management with license partnerships
• Ensure brand vision alignment with all license partnerships
• Set and achieve revenue targets for licensing programs
• Build a high-performing teamRequired Qualifications:
  • Bachelor's degree in business, marketing or related field
  • 10+ years of experience in licensing and partnerships
  • Skilled Strategic Licensing Leadership
  • Strong negotiation and contracting skills
  • Skilled in financial and performance managementPreferred Qualifications:
    • 10+ years of experience in licensing, brand management, or consumer products, preferably within retail, entertainment, or lifestyle brands.
    • Advanced degree in business, marketing
    • Expert negotiation and contract management skills
    • Extensive industry knowledge and strong networking skills
    • Experience in product development, marketing collaborations, and brand extensions
    • Strong analytical skillsBehavioral Traits for Success:
      • Driven to achieve results that align with the strategic goals of the organization
      • Initiative, sense of urgency, and the ability to stay focused on results despite changing conditions
      • Decision-making is focused on implementing practical and timely solutions
      • A natural leadership style that trains and engages others in an enthusiastic way
      • Learns quickly and thoroughly while continually recognizing and adapting to change
      • Innovative and creative problem solver
      • Action-oriented
      • Influences and stimulates others to action
      • Enjoys meeting and interacting with new people
      • Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
      • Corporate Office located St. Louis, MO
      • Limited Domestic Travel
      • Able to lift > 25 poundsYour Performance Will Be Measured On:Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
        • Revenue growth from licensing deals
        • Market expansion and category growth
        • Decision-making, judgment, and execution
        • Able to communicate complex issues in a clear and concise manner
        • Deadlines, Accuracy, and Quality
        • Creation, support, and development of a high-performing team
        • Stakeholder FeedbackEqual Opportunity Employer
          This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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Keywords: Build-A-Bear, St. Louis , Dir, Licensing and Partnerships, Other , Saint Louis, Missouri