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Senior Bank Marketing Strategist

Company: Stifel Nicolaus
Location: Saint Louis
Posted on: June 10, 2021

Job Description:


The Bank Marketing Strategist manages Stifel's Banking Services marketing. The primary goal is to further the reach and adoption of Stifel's Banking Services for targeted audiences. This position consults with business leaders, coordinates with designers, copywriters, and social media specialists, and collaborates with fellow marketing strategists to initiate and deploy marketing programs and initiatives.


  • Work with business leaders to understand goals of banking services in the local and national marketplace, and develop marketing strategies to support these goals - awareness through brand advocacy
  • Define target audiences and develop appropriate communication plans and campaigns.
  • Work with marketing partners to produce and implement marketing strategies in digital, social and print media, events, and brand collateral
  • Manage development of presentations and training material to support banking services for clients, referral partners, and internal audiences
  • Understand capabilities of Bank core service provider, and how banking services are rendered through the core
  • Understand client interaction with digital platforms, application software, Bank mobile app and website and make recommendations for enhanced user experience
  • Develop content themes and users stories to support success storytelling for banking services
  • Understand competitive landscape for personal and digital banking services
  • Learn and advocate for interdependencies of banking services with lending, wealth management, and institutional business lines


  • Knowledge of digital marketing and user platforms - social media, websites, mobile apps
  • Demonstrated leadership and personal communication skills, ability to collaborate with colleagues and team members
  • Must possess or acquire an understanding of services offered as well as company and department policies and procedures
  • Compliance with banking and industry regulations


  • Minimum Required: Bachelor's Degree in marketing or related field
  • Minimum Required: 5+ years' of banking services marketing or related financial services experience
  • Strong proficiency in Microsoft Office Suite
  • Knowledge of Fiserv and Salesfoce Financial Cloud preferred
  • Proficiency in Adobe Acrobat and other relevant Adobe Creative Suite programs
  • Working knowledge of Agile methodology and project management


Established in 1890, Stifel is one of the nation's leading full-service wealth management and investment banking firms. Stifel serves clients from more than 400 offices across the United States and ranks as the nation's seventh largest full-service investment firm in terms of number of financial advisors. We are also a leading provider of investment banking services to the middle market, a top-ten municipal bond underwriter, and home to one of the industry's largest research franchises. In addition our Stifel Bank subsidiary provides a comprehensive range of banking services.

At Stifel we offer an entrepreneurial environment, comprehensive benefits package to include health, dental and vision care, 401k, wellness initiatives, life insurance, and paid time off.

Stifel is an Equal Opportunity Employer

The health and safety of our employees and candidates is very important to us. We continue to monitor the current public health situation and have adjusted our hiring procedures to include virtual recruiting tools that allow us to continue meeting new candidates. We look forward to "virtually" meeting you.

Keywords: Stifel Nicolaus, St. Louis , Senior Bank Marketing Strategist, Other , Saint Louis, Missouri

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