Senior Marketing Manager

Company: Cushman & Wakefield
Location: Saint Louis
Posted on: June 10, 2021

Job Description:

Job Title

Senior Marketing Manager

Job Description Summary

As marketing and communications leader for the Global Occupier Services Americas (GOS) and Valuations & Advisory (V&A) divisions of Cushman & Wakefield, this provides proactive, consultative marketing leadership for external communications. A fast-paced, high-profile role, the Sr. Marketing Manager works closely with the VP of marketing, and GOS/V&A executive leadership team on thought leadership, client/prospect segmentation and engagement, content strategy and lead generation. The role is supported by content, design, digital and communications expertise within the marketing center of excellence of parent company Cushman & Wakefield.

Job Description

Responsibilities:

• Work with Cushman & Wakefield marketing Center of Excellence to lead development of digital marketing strategy: web site design, content, automated email marketing programs and systems, social, digital display advertising, SEM, and SEO. Oversee ongoing web site needs and improvements including landing pages and squeeze pages to enable campaigns.
• Work closely with GOS and V&A leadership to identify optimal pursuit targets by geography and sector. Use competitive, client, and market insights to inform business strategies and optimize impact of marketing spend.
• Develop and continually improve reporting, and continuously explores ways to improve performance of programs against lead generation and budget goals.
• Develop campaigns and content to position GOS and V&A as differentiated thought leader in the industry.
• Manage industry association and trade show presence to position GOS and V&A as a thought leader.
• Be a student of best practices in marketing among our key competitors, as well as across the B2B professional services space
• Liaise with proposal development team to ensure content and insights from marketing campaigns translates into compelling proposal and presentation materials.

Qualifications:

• Bachelor's degree in communications or related field, or commensurate experience
• Approximately 10 years related marketing experience
• Proven success in similar roles in large and complex professional services industry
• Experience with marketing automation tools and CRM systems. Experience with Salesforce Marketing Cloud a plus.
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Experience managing design and creative projects

Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.

Keywords: Cushman & Wakefield, St. Louis , Senior Marketing Manager, Other , Saint Louis, Missouri