Digital Marketing Specialist

Company: Nortek
Location: Saint Louis
Posted on: June 8, 2021

Job Description:

Position Title: Digital Marketing Specialist

Location: Could Be Remote

About Nortek Air Management:

Nortek Air Management is comprised of three businesses, Nortek Global HVAC, Nortek Air Solutions and Nortek StatePoint with annual sales of close to $1 billion across three market segments: Residential, Light Commercial and Custom Air Solutions. Our Company's mission is Creating a Better Tomorrow Every Day. By living our core values of Safety, Integrity, Performance Driven Culture and Teamwork, we are a premier HVAC Company offering energy efficient and sustainable products and solutions that exceed customer expectations through employee's commitment to quality, customer service and operational excellence.

Position Summary:

The digital marketing specialist is responsible for monitoring all digital assets, recommending and executing strategies to improve digital performance across all digital platforms.

Position Key Attributes:

• Ability to personally live safe and hold themselves and other team members accountable by having their back in support of our Safety core value.
• Has integrity, works transparently and recognized for treating others with respect.
• Takes accountability to create and execute solutions that deliver desired results and can "own it" in a Performance-Driven Culture.
• Works collaboratively as one team in a Teamwork culture.
• Enjoys embracing and igniting change as a catalyst for improvement.
• A "builder" who is comfortable in a continuous improvement culture.
• Can thrive in a "legacy now" culture in which we strive to do the right thing for the company today, even if it is the hard thing, and leave behind a stronger company for the next generation of employees.

Why is this a great opportunity?

• Work on a global marketing team
• Growth opportunities
• Competitive compensation

Position Responsibilities:

• Create targeted PPC campaigns to deliver growth in our e-commerce site
• Identifies and helps drive new digital strategies looking for game changing, industry changing opportunities for us to disrupt the market.
• Analyze digital data to draw key recommendations around website optimization
• Analyze existing digital assets from both a technical and non-technical standpoint
• Analyze existing user experience data
• Recommend areas for improvement within the existing digital strategy
• Outline a strategy to implement SEO, UX, and digital marketing to align the customer needs with the client's product/service
• Build a framework to track insights, report, and analyze website analytics for PPC initiatives and campaigns.
• Work closely with creatives to ensure that all design and copy elements are optimized for user experience and SEO.
• Report on the impact of the strategy and make recommendations for further improvements.
• Continually improve landing page optimization, keyword research, link building, and content refreshes, and attain overall SEO maturity and reputation.

Position Qualifications:

• Bachelor's degree in Marketing or Business
• 5-7 years of experience in digital marketing
• Proven success in growing e-commerce platform, social media engagement and website traffic due to successful campaigns
• Experience executing paid social media campaigns
• Must be able to juggle multiple projects at the same time
• Incredible attention to detail
• Problem solving skills

Requirements:

• Knowledge and passion for online marketing
• Analytic skills and data-driven thinking to measure success of campaigns, distill complex data and determine recommended next steps to meet marketing and ecommerce goals.
• Strong presentation, communication and interpersonal skills
• Understanding of Google Analytics, Google Search Console and Google AdWords
• Understanding of SEO & SEM
• Experience with Hubspot or similar CRM
• Experience with SEO tools like MOZ, Ahrefs
• Experience with Reporting Tools & Dashboards
• Strong knowledge of marketing funnels and conversion techniques
• Experience in a strategic marketing role
• Basic knowledge of website design, HTML, search and social advertising, URL architecting, advertising, and email marketing

Nortek Air Management and its divisions offer a comprehensive compensation and benefits package.

Nortek Global HVAC, Nortek Air Solutions and Nortek Data Center Cooling are equal opportunity employers and do not unlawfully discriminate against any applicant on the basis of race, color, religion, sex national origin, age disability, sexual orientation, or any other class protected by federal or state law.

Keywords: Nortek, St. Louis , Digital Marketing Specialist, Other , Saint Louis, Missouri