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Director, Digital Marketing

Company: Scrubs & Beyond, LLC
Location: Saint Louis
Posted on: September 13, 2020

Job Description:

Category: Marketing/Product Location: 12969 Manchester Rd., St. Louis, Missouri, 63131, United States Posting Date: 2020-09-01 Job Type: Full-time

Company Overview

Based in St. Louis, Scrubs & Beyond (S&B) is the #1 scrubs retailer in America with 120 stores in 31 states and one of the largest scrubs-based ecommerce businesses. S&B is also the #1 retailer for every major medical apparel brand and actively merchandises every significant medical apparel brand available in the US. S&B also sells nursing accessories (i.e. stethoscopes, shoes).

S&B’s strategy is largely based on differentiation: S&B specializes in the freshest assortment of premium scrubs targeted to Registered Nurses. Amongst RNs that are aware of S&B, 87% agree that Scrubs and Beyond “has the best scrubs”. Further, 99% of RNs that have shopped at S&B would recommend S&B to a friend.

In addition to stores and ecommerce, S&B also competes as a designated provider of scrub-based apparel programs to healthcare systems. As an example, S&B is the exclusive provider to a system with 45 hospitals, 44,000 employees and operations in seven states.

S&B opened its first store in 2000 and is privately held. Recently the company’s strategic focus has been on digital transformation.

Job Description

The Director, Digital Marketing is responsible for the development, execution, and optimization of the Scrubs & Beyond digital marketing strategy. S/he is accountable for driving profitable e-commerce and retail store sales growth. S/he must be grounded in analytics. S/he will lead and operate with an eager, entrepreneurial, innovative mindset and cultivate productive relationships within the organization and with 3 rd party partners.

· Develop multi-channel digital marketing, strategy, and drive outcomes (paid search/shopping, affiliate marketing, email/SMS, and social marketing). Instinctively seek first to understand through data analytics.

·L everage expertise in Sales Force Marketing Cloud to drive highly developed, personalized CRM segmentation strategy across channels and customer communications.

·C onsistently increase the number of customers purchasing in last 12 months (ecommerce and retail) through lowering Customer Acquisition Cost, improving capability to target higher lifetime value customers and elevating retention.

·De velop and coach a team of marketing channel managers to drive deliberate, positive results.

· Manage 3 rd party partnerships to effectively align to the Scrubs & Beyond company goals.

To execute the job duties of our Director, Digital Marketing you must be able to perform each and every one of the above essential job duties. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

· Strong Salesforce Marketing Cloud skills, admin certified preferred (technically proficient)

· G oogle Analytics power user, proficient in Google Tag Manager (technically proficient)

· Innovative and creative thinking (can see the bigger strategic picture)

· Intellectual horsepower/curiosity (highly analytical and strategic; can connect the dots)

· Drives for results in a principled manner (balanced sense of urgency, a“ do-er”)

· Listening skills, ego-less (listen first, then respond; shines the light on others)

· Organized and attention to detail approach (executes quickly with excellence)

· Highly resourceful, (stretches people and money; treats resources as his/her own)

· Highly collaborative (works respectfully with internal and external peers)

· Prompt decision-making (getting things done with speed)

Personality Profile

· Entrepreneurial (comfortable with ambiguity, sees possibilities not challenges)

· Humble, well-managed ego (aggressive, but focused on the consumer, not self)

· “Whatever-it-takes” view of how things get done (relentless, and willing to roll up sleeves)

· Complete team-player (cooperates and collaborates openly with others)

· Relentless drive to beat the competition (motivated by winning, delivering for customers)

· Goal-oriented (aggressive at planning, setting bold targets, and delivering)

·I nnate curiosity (brings a wide variety of interests and stimulates others to be curious)

Education and Experience

· Minimum Bachelor’s Degree in Marketing, data analytics or related field

· Seven+ years of relevant Digital Marketing experience, in direct to consumer business. Fashion/apparel/retail business preferred.

· Experience working with high-traffic websites.

· Basic understanding of HTML

· Ability to work on PC with Microsoft Office Suite

Physical Demands

· T his job is primarily sedentary work. Must be able to remain in a stationary position at least 90% of the time

·  Occasionally move about the office

·  Manual dexterity to constantly operate a computer and other office equipment

· Occasionally lift and/or move up to 25 pounds

· Constant close visual acuity to view a computer screen

·C onstant communication to exchange accurate information

· Must be able to work under stress

The physical demands listed above are representative of those that must be met by an associate to successfully perform the essential functions of this position.R easonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Keywords: Scrubs & Beyond, LLC, St. Louis , Director, Digital Marketing, Other , Saint Louis, Missouri

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