VP Marketing- Employer Services

Company: Equifax
Location: Saint Louis
Posted on: September 13, 2020

Job Description:

St. Louis, Missouri, United States of America Full time J00091887

The Equifax Workforce Solutions Marketing organization is looking for an energetic, passionate leader with demonstrated skills in marketing strategy development, go-to-market execution, solutions marketing, and program management. This position is responsible for the portfolio of products, solutions, and strategies that drive demand, utilization and revenue from current and prospective customers in our employer services division. Vice President of Marketing- Employer Services will work across the organization, our markets and partners to ensure that our product portfolio is aligned with customer needs and market opportunities and that execution of product development initiatives is successful. The successful candidate will drive the holistic go-to-market plan across the EWS Employer Services portfolio that enables profitable revenue growth and product differentiation.

Who is Equifax?

Equifax is a global information solutions company that uses trusted unique data, creative analytics, technology and industry expertise to power organizations and individuals around the world by transforming knowledge into insights that help make more informed business and personal decisions.

Regardless of location or role, the individual and collective work of our people makes a difference in our business.

We are looking for individuals who can help us disrupt the marketplace. You will do this by delivering leading-edge technology to build and deliver unparalleled customized insights that enrich both the performance of businesses and the lives of consumers.

We will give you the opportunity to drive innovation and automation across the enterprise. This will include tool and process integrations across all business units within Equifax globally.

Responsibilities: Serve as the voice of the customer.

Develop business strategy and define and execute the marketing plan.

Develop and execute the go-to-market strategies.

Lead the strategic planning "Growth Playbook" process for the vertical.

Fully accountable for the 4 P's of Marketing.

Drive organizational alignment from Marketing through Sales, fulfillment, and service in order to maximize the value to the customer and revenue to our business.

Develop and maintain a deep understanding of market dynamics, industry trends, risks, and customer needs by conducting market analysis, engaging existing customers, potential prospects and internal stakeholders.

Influence the Partnership and M&A pipeline to continually enhance strategic growth areas for the business.

Drive ideation, co-innovation and act as originator of new product concepts. Drive development of product strategy for vertical-specific products. Identify potential product synergies and added value from partnerships or acquired entities.

Conduct strategic review of product lines relative to market opportunity. Support Equifax processes to govern new product development and existing product lifecycle management across vertical markets

Develop effective relationships with key external constituents including: customers, partners, analysts, consultants, etc. Work across the enterprise, leveraging influence skills and knowledge

Monitor, report, and evaluate initiative performance and activity ROI to govern development and marketing processes and promote visibility and accountability.

Create and deliver executive level presentations and communications.

Acquire, build and retain a high-performance organization.

What makes you a good fit for this role?

You possess excellent understanding of end to end marketing strategies that are repeatable and successful

You are able to manage and track ROI of marketing programs that allows you to advise you business partners

Requirements: Experience: 10+ years in Marketing roles, preferably with 7+ years in B2B Marketing roles in complex business environments required. 5+ years managing a team of direct reports.

Excellent grasp of B2B marketing and digital marketing

Ability to frame insights and communicate recommendations simply and effectively

Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives (product, marketing, sales, creative, planning, etc.)

Ability to successfully balance multiple competing priorities and manage complex work streams while consistently delivering results

Outstanding interpersonal, communication (oral and written), and presentation skills

Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred

Education: Bachelor's degree in marketing or similar field required. MBA or advanced degree preferred.

Travel Requirements: Customer, prospect and partner meetings, team meetings, industry events and conferences: The Perks of being an Equifax Employee?

We offer an excellent compensation packages with high-reaching market salaries and 401k matching, along with the works: comprehensive healthcare packages, schedule flexibility, work from home opportunities, paid time off, and organizational growth potential.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To speak to us about this role in more detail apply online.

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Primary Location:

USA-St. Louis-Lackland Function:

Function - Marketing Schedule:

Full time

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For US Applicants

If you'd like more information on your EEO rights under the law, please view our EEO Policy Statement , EEO is the Law Declarations , and Nondiscrimination Provision .

If you need a reasonable accommodation to assist with your job search or applicant for employment, please contact us by sending an email to  GTA@equifax.com . In your email, please include a description of the specific accommodation you are requesting and a description of the position for which you are applying.

Equifax participates in E-Verify and Right to Work (English and Spanish).

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What we do, where we are. Equifax is a global data, analytics, and technology company. We believe knowledge drives progress. We blend unique data, analytics, and technology with a passion for serving customers globally, to create insights that power decisions to move people forward.

Headquartered in Atlanta, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor's (S&P) 500® Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs approximately 11,000 employees worldwide.

Equifax is an Equal Opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, ancestry, age, sex/gender, sexual orientation, gender identity or expression, service in the Armed Forces, protected veteran status, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.

Equifax and the Equifax marks used herein are trademarks of Equifax Inc. Other product and company names mentioned herein are the property of their respective owners.

Keywords: Equifax, St. Louis , VP Marketing- Employer Services, Other , Saint Louis, Missouri