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SENIOR BRAND MANAGER

Company: Vi-Jon
Location: Saint Louis
Posted on: May 19, 2019

Job Description:

Summary:
Responsible for a portfolio of manufacturer and private label brands within designated product categories, including: brand development and strategy, pricing strategy, consumer and customer understanding, category profit and loss, product development from concept to shelf, innovation roadmap and marketing plan development & execution. Category expertise - analyze category and segment to identify national brands and competitive brand strengths and weaknesses. Manage a team of marketing professionals supporting these categories.

Essential Duties and Responsibilities:
---Business/Marketing Strategy
---People Management
---Category P&L (Pricing strategy, volume, expenses)
---Portfolio Development
---Product Development and Innovation Roadmap
---Continuous cost improvement programs
---Consumer and Customer Understanding
---Category Expertise Development
---Marketing Plan Development and Execution
---Regulatory Affairs and QC/QA oversight

Supervisory Responsibilities:
Marketing Coordinators and Associate Brand Managers

Education Requirements:
A bachelor's degree required, MBA preferred.

Experience Requirements:
5+ years of packaged goods product management/ brand management experience with a record of increasing responsibility and has been promoted to Product Manager or above. Experience leading new product development process from concept to full commercialization. 4+ years of profit and loss responsibility, including managing brand expense budget. Experience developing and executing annual marketing plans, including advertising, media and consumer promotion planning. Experience in participating in key account sales presentations.

Competencies:
---Ability to develop new and existing item pricing strategies
---Ability to utilized and analyzed syndicated research data (e.g. IRI or Nielsen)
---Works effectively across the organization and fosters teamwork
---Demonstrated strengths in working closely with sales department.
---Demonstrated leadership and ability to develop people
---Must have ability to analyze complex data and situations and develop a range of simple solutions
---Must possess strong strategic skills to be able to drive short and long term growth and profitability
---Must be able to utilize quantitative and qualitative data to develop new product concepts
---Must be able to drive new product development and manage day-to-day business by building consensus throughout the organization
---Must have excellent written and oral communication skills
---Must be an excellent presenter, with a strong and inspirational presence in front of cross-functional teams and customers
---Must have experience in using Microsoft Windows, Microsoft Office or equivalent programs
---Proven experience with product pricing strategies: establishing pricing strategies and recommending selling prices for products in the portfolio

Certificates, Licenses, Registrations:
Six-sigma preferred

Travel:
As needed

Work Environment:
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

An essential element of the Vi-Jon culture is our commitment to diversity. Vi-Jon is an Equal Opportunity/Affirmative Action Employer. We consider applicants, and make all employment decisions, without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, or any other legally protected status. We are committed to recruiting and retaining the best talent in the health and beauty care industry.

Keywords: Vi-Jon, St. Louis , SENIOR BRAND MANAGER, Executive , Saint Louis, Missouri

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