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Digital Marketing Manager (Hybrid eligible, St. Louis)

Company: Enterprise Bank & Trust
Location: Saint Louis
Posted on: September 24, 2022

Job Description:

Enterprise Bank & Trust was founded in the spirit of entrepreneurship and community. From the small mom-and-pop coffee shop to the large construction company that employs local people, our goal is to help businesses succeed and our communities thrive. With offices in Missouri, Kansas , Arizona, California, New Mexico and Nevada, we're strong, growing and committed to supporting the communities we serve. We extend this commitment to the community to our associates, offering annual paid volunteer time off and charitable-matching opportunities. Voted A Best Bank to Work For by American Banker for multiple years, we offer our associates an array of benefits and the opportunity to chart their own career path with us. Join us in the pursuit of our mission to guide people to a lifetime of financial success, and enjoy a career filled with professional growth opportunities, interesting colleagues and the satisfaction of supporting our communities. Together, there's no stopping you.

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Digital Marketing Manager (Hybrid eligible, St. Louis)
Job Description

Summary:

As the Digital Marketing Manager, you will leverage your deep subject matter expertise to strategize and execute on the digital efforts for Enterprise Bank & Trust including the continuous improvement/development of our website, email, social media outlets, and any other digital assets. You will work with the marketing team to grow the Enterprise Bank & Trust brand including inbound B2B lead generation, lead nurture, and customer loyalty by utilizing multiple digital channels/platforms and techniques.

Essential Duties and Responsibilities:

  • Develop, evolve and execute on the brand's digital strategy in correlation to business and marketing goals/objectives
  • Orchestrate the execution of omnichannel digital campaigns across all digital channels and platforms, including but not limited to website, paid and organic social media, SEO/SEM, retargeting, video and email marketing
  • Create and manage personalization and optimization strategies
  • Maintain a data-first approach to continually measure and optimize performance, improve conversion and ROI working with the Marketing Operations team
  • Provide analysis, recommendations, and optimizations for all digital marketing initiatives
  • Manage the paid media budget including Facebook, LinkedIn, YouTube, Google Ads, and other third-party partners
  • Stay up-to-date on current and emerging digital trends, best practices and technology
  • Serve as the day-to-day contact with our digital marketing agencies and vendors

    Qualifications:
    • Proven lead generation, lead nurture and customer loyalty expertise
    • Knowledge of strategizing, creating, and optimizing SEO/SEM, PPC, social media, email marketing, digital ads and retargeting
    • Strong verbal, written communication and listening skills
    • Exceptional project management, organizational, and problem-solving skills
    • Big picture thinking with a knack for attention to detail
    • Works well in a fast-paced and team environment

      Education and/or Experience:
      • Bachelor's degree required
      • 5+ years of hands-on experience with lead generation, marketing automation, and Salesforce in a B2B environment
      • Experience working with or in a regulated industry preferred

        Supervisory Responsibilities:
        • None

          Required Computer and Software Skills:
          • Working knowledge Drupal or similar CMS along with HTML and CSS
          • Paid media platforms including Google Ads, Microsoft Ads, Facebook Ads Manager and LinkedIn Campaign Manager
          • Microsoft Office Suite and Google Suite
          • Google Analytics, Google Tag Manager, and Google Search Console
          • Pardot or other automation software
          • Salesforce experience preferred
          • Familiarity with project management tools

            Equal Opportunity Statement

            Enterprise Bank & Trust is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs. If you need an accommodation in order to apply for a position at Enterprise Bank & Trust please contact Human Resources at ...@enterprisebank.com .

            Enterprise Bank & Trust is committed to managing our business and community relationships in ways that positively impact our associates, clients, and the diverse communities where we work and live. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability. All employment offers are contingent upon the applicant successfully completing both drug and background check screenings. If you would like more information about your EEO rights as an applicant under the law, please download the Equal Employment Opportunity is the Law poster HERE .

Keywords: Enterprise Bank & Trust, St. Louis , Digital Marketing Manager (Hybrid eligible, St. Louis), Executive , Saint Louis, Missouri

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