Manager - Marketing

Company: Midland States Bank
Location: Saint Louis
Posted on: August 7, 2022

Job Description:

At Midland States Bank, we believe that when we can bring our whole selves to work each day, we become happier, more comfortable, more confident and more excited to do great things for our customers, each other and our company. We're proud to be an Equal Opportunity and Affirmative Action employer. At Midland, we recruit, employ, train, compensate and promote without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you are looking for a place to grow, we encourage you to apply at Midland States Bank, because you belong here.Position SummaryThis position is directly responsible for leading the Company's product development programs, bringing the next generation of products to market and modification of existing products. Additionally, this position is responsible for development, management and execution of a strategic promotional plan in support of corporate objectives. Primary AccountabilitiesMarketing - Product Responsibilities:

• This position reports to the Director of Marketing and serves as a member of the Marketing Department's management team
• Develop a clear roadmap to enable the achievement of the strategy, goals and objectives of the organization
• Perform scoping, requirement gathering and analysis of information and management of the product process roadmap
• Partner with cross-functional teams to define the roadmap and requirements for product and promotional elements and functionality to be supported by systems and processes
• Develop and manage promotional strategies from inception through implementation
• Lead the effort to align cross functional input in designing promotional offerings and tactics
• Leverages competitive intelligence and various insights to deliver promotional concepts and offers for competitive advantage
• Instrumental in planning and developing the launch and implementation of initiatives by working closely with key stakeholders to ensure successful implementation of acquisition/retention programs
• Successfully execute go to market plans including launch and maintenanceMarketing - Brand Responsibilities:
  • Provides strategic and creative vision for the company and branding efforts to effectively position the company and its brand by improving public awareness and community image across all mediums
  • Direct the development and refinement of uniform graphic standards and visual brand strategies
  • Develop and enforce brand and messaging standards to ensure quality control and ongoing consistency
  • Provide design and direction for collateral, web, product packaging and other visual communications media for the company
  • Developing and maintaining the company's website and staying current on the latest web techniques
  • Oversee the production of all forms of advertising, including traditional media ads, online ads, internal and external campaigns, and otherGeneral Responsibilities:
    • Support the Marketing Director and other team members within the marketing department with regular status updates and communications
    • Maintain a climate that motivates marketing personnel
    • Meets weekly with supervisor (Check-ins) and marketing team (Huddles)
    • Maintain compliance with all applicable regulations including, but not limited to, the Bank Secrecy Act (BSA)
    • Lead projects as assigned and all other duties assignedPosition QualificationsEducation/Experience:
      • Bachelors Degree in Marketing, Advertising or related business fields; or equivalent experience
      • Minimum of 5 years experience in marketing or promotion function on the agency or corporate side
        • Ability to lead across organizational boundaries, including strong relationship management skills
        • Must have strong project management and promotional strategy development skills
        • Ability to analyze issues and develop and deploy solutions within a dynamic environment
        • Proficient in current technologies, as well as standard applications including Adobe Creative Suite
        • Advanced experience with Microsoft Office applications (Excel, Word, PowerPoint, etc.)
        • Must have strong presentation and writing skills, and the ability to organize, plan and prioritize projects
        • Ability to manage multiple projects at a time Competencies/Other Skills:
          • Business insight
          • Cultivates innovation
          • Drives results
          • Makes sound decisions
          • Being a brand champion
          • Collaborates
          • Communicates effectively
          • Customer focus
          • Being Authentic
          • Emotional Intelligence
          • Self development
          • Being flexible and adaptable If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Midland States Bank Human Resources at . THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT FOR EMPLOYMENT
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Keywords: Midland States Bank, St. Louis , Manager - Marketing, Executive , Saint Louis, Missouri