Senior Manager, Social Media

Company: Panera Bread
Location: Saint Louis
Posted on: June 25, 2022

Job Description:

Senior Manager, Social MediaPanera, LLC is a specialty concept with unparalleled people and quality products offering careers as diverse as our breads. Panera, LLC is actively seeking a Senior Social Media Manager within the Brand Marketing team to be located at the Support Centers in Boston MA or St. Louis, MO. This position reports to the Director, Brand Engagement.The Senior Manager will focus on making Panera Bread a must-follow brand on social media. The primary objective is to connect the Panera brand with culture and drive brand love; specifically driving all integrated digital-first campaigns, refining the real-time social process, stewarding the social brand voice and content, and overseeing influencers and partnerships. The right candidate should lead with a social-first mindset, relish creative challenges, possess exceptional communication and organizational skills, and be passionate about our brand and culture.LocationSt. Louis, MO or Boston, MADuties & ResponsibilitiesThe primary responsibilities of this job include, but are not limited to:Project LeadManage social-driven campaigns from insight through amplification through measurement, leading an integrated group ranging from field marketing, to public relations, to paid media.Refine and optimize the social media strategy and brand look and feel specific to each channel; and ensure a consistentuse of that voice and tone within community management team, paid social, organic social, and social customer care.Lead organic, always on messaging across all social platforms.Manage integrated brand digital campaigns that span beyond social media (i.E. content series)Refine and drive real-time integrated social process.Oversee team on influencers, brand partnerships, real-time social and organic content.Help to manage internal social media team and social-specific partners.Manage measurement and reporting process to ensure the team is tracking towards KPIs.Team LeadLead team of social media experts (team of 3, 1 direct report).Mentor and grow junior members.Continue education on new social platforms and trends.Cross-Channel Brand Messaging OversightManage social media component of all celebration and ecommerce initiatives.Partner with internal people team on all associate/recruitment communications including LinkedIn and Panera People Facebook page.Lead messaging & social direction to support internal business partners including: Panera Gift Card program, MyPanera loyalty initiatives, Panera CPG business and other business functions to maintain brand/campaign consistency.Qualifications (Education & Experience)Qualifications include:Minimum 7 years' experience managing a brand's social media presence - either agency or in-house along with prior experience leading peopleAbility to focus on both long-term strategic goals and short-term actionsStrong creative and strategic judgmentExperience managing integrated projectsA team player who is comfortable collaborating and responding to real-time opportunitiesIntimate knowledge of and ongoing interest in the social media and brand marketing landscapeExceptional verbal and written communication skills.Takes personal responsibility for continuous learning of new knowledge, skills, business acumen and experiencesEffective multitasking and time-management skillsExhibits and lives Panera's cultural values and concept essenceWorking ConditionsRequired travel - 10-15%Physical RequirementsWhile performing this job, the incumbent is regularly required to stand, sit, talk hear & use hands and fingers to operate keyboardsDirect ReportsThis position will have approximately 1-2 direct reportsSaint Louis Support Center

Keywords: Panera Bread, St. Louis , Senior Manager, Social Media, Executive , Saint Louis, Missouri