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Content Marketing Manager

Company: PowerPublish
Location: Saint Louis
Posted on: May 16, 2022

Job Description:

Job DescriptionSalary: OverviewThe successful candidate is accountable for the voice, style, tone, messaging, and thought leadership of the PowerPublish brand and have overall responsibility for its content output across all mediums. They will lead and manage a combination of internal and external content resources to produce all brand content. They will also perform writing and editing work, as needed, including developing brand content guidelines. The Content Marketing Manager will be accountable for all marketing initiatives to drive traffic, engagement, and leads that deliver revenue. As part of this, they will develop and manage the PowerPublish brand editorial calendar and associated organization workflows. They will also perform ongoing measurement and optimization of the program, including oversight of supporting social channels. PowerPublish is a high-growth technology company with a demanding work environment, suitable only for self-starters and people who can exercise professional judgment without constant supervision. We strive to create an enthusiastic, close-knit culture that values excellence and over-delivery.Responsibilities:

  • Ensure brand copy needs and goals are met including timelines and budget
  • Develop editorial governance for all branded content
  • Ensure that precise brand content standards are both set and adhered to, consistently producing the highest quality work.
  • Make sure that a consistent stream of quality work is created for the brand
  • Work with other departments to garner needed resources in order to complete projectsMust Haves:
    • Track record of managing a brand content marketing campaign across multiple mediums: website, email, paid media, social, etc.
    • Exceptionally talented writer and editor
    • Technical knowledge of current SEO concepts and principles
    • Technical knowledge of email and marketing automation
    • Thorough understanding of how content drives the customer journey from awareness to conversion
    • Understand the sales and content marketing sourcing cycle
    • 4-6 years of leadership experience
    • Knowledge of paid media integration in a content marketing campaign
    • Must be able to work in a fast-paced, lean, and ever changing marketing environment
    • The ability to problem solve with limited information and the presence of ambiguityWhat would make you extra awesome:
      • Experience leading the brand content marketing of a SaaS company
      • Experience in developing internal and external training programs for a SaaS platform
      • Ability to audit and implement lead generation tracking
      • Proficiency across multiple CMS platforms such as Wordpress
      • Proficiency with Salesforce CRM: Active Campaign
      • Google Adwords, Google Analytics, Marketing Automation (Hubspot, Marketo, etc.) certification About PowerPublishPowerPublish's virtual marketplace is transforming how modern brands outsource journalism-quality content: unique access to the world's best business journalists, typically with decades of industry experience, to create and distribute premium content.

Keywords: PowerPublish, St. Louis , Content Marketing Manager, Executive , Saint Louis, Missouri

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