Manager of Email & Loyalty Marketing
Company: Drury Hotels Headquarters
Location: Saint Louis
Posted on: May 14, 2022
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Job Description:
Property Location:
13075 Manchester Rd - St. Louis, Missouri 63131
YOU BELONG AT DRURY HOTELS.
Getting a job is just the beginning. Finding a place where you
belong is what truly matters. Who you are and what you do makes a
difference at Drury Hotels. There's a place for you here today and
tomorrow.
WHAT YOU CAN EXPECT FROM US
So. Much. More.
Just as our guests deserve more, so do you deserve more. Be valued
for what you do and who you are ... and well compensated for all
you accomplish.
- Incentives - Quarterly bonuses up to $1600/year (we succeed
together!) based on hotel results
- Work-life-balance - Flexible scheduling, paid time off, hotel
discounts and free room nights
- Career growth - Mentorship, cross-training, development plans,
management training, and more-over 200 internal promotions this
year
- Health and well-being - Medical, dental, vision, prescription,
life, disability and Team Member Assistance Program
- Retirement - Company-matched 401(k)
- Award-winning - Ranked among Forbes' Best Midsize Employers
(2021) and highest in Guest Satisfaction Among Upper Midscale Hotel
Chains by J.D. Power 16 years in a row (that's a record!)
Salary Range: $75,000 to $105,000
Summary:
The Manager of Email and Loyalty Marketing is responsible for the
development and implementation of strategy related to customer
communications thru email and organic social media. They will be
knowledgeable about best practices for email and digital marketing
bringing that intelligence to the organization. They will work with
the Marketing team to ensure compliance with brand standards and
consistency in the Company's desired messages.
Job Duties:
-Develops strategy for, manages and implements email marketing and
organic social media campaigns.
-Works closely with sales, marketing, IT, and revenue optimization
teams to identify target audiences, achieve company objectives, and
grow Company email list.
-Partners with leadership to determine goals; examines campaign
performance providing data analysis for revenue generated, consumer
insights, promotional success, and communication objectives.
-Manages and creates Drury Rewards promotional initiatives;
measures success and makes recommendations for improving and
maximizing the program.
-Formulates short- and long-term marketing strategies and tactics
to retain members and guests.
-Coordinates content and assets across email and social platforms;
optimize email campaign performance through A/B testing,
personalization of messaging and promotions, and dynamic content
within email messaging.
-Works cross-functionally with sales divisions to provide more
comprehensive marketing and sales communication strategies and
activities.
-Collaborates with digital marketing and creative teams to achieve
objectives.
-Identifies and recommends new technologies to improve results and
guest experience.
-Performs other duties and responsibilities where appropriate.
Supervisory Duties:
N/A
GENERAL KNOWLEDGE, SKILL AND ABILITY:
-Salesforce Marketing Cloud experience
-Google Analytics
Qualifications:
To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability
required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.
EDUCATION AND/OR EXPERIENCE:
Bachelor's degree from a four-year college or university required,
preferably in marketing or a related field; minimum of five years
of experience in managing email marketing or communications
function with demonstrated success, particularly in the area of
loyalty initiatives/programs.
KNOWLEDGE AND SKILLS:
Ability to read, analyze, and interpret general business
periodicals, professional journals, technical procedures, or
governmental regulations. Ability to write reports, business
correspondence. Ability to effectively present information and
respond to questions from internal customers throughout all levels
of the organization. Ability to speak English clearly. Ability to
facilitate meetings and to keep meetings on track. Ability to speak
Spanish a plus.
Reasoning Ability:
Ability to define problems, collect data, establish facts and draw
valid conclusions. Ability to interpret and solve problems and deal
with a variety of variables in situations where only limited
standardization exists. Ability to interpret a variety of
information.
Computer Skills:
To perform this job successfully, an individual should have
knowledge of Salesforce Marketing Cloud, Google Analytics, and
Microsoft Office including Outlook, Word, Excel and PowerPoint.
PHYSICAL DEMANDS:
The physical demands described here are representative of those
that must be met by a team member to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions.
While performing the duties of this job, the team member is
regularly required to sit and talk or hear. The team member is
frequently required to stand; use hands to finger, handle and feel
and reach with hands and arms. Must regularly lift and /or move up
to 10 pounds and occasionally lift and/or move up to 35 pounds.
Specific vision abilities required by this job include close vision
and distance vision.
WORK ENVIRONMENT:
The work environment characteristics described here are
representative of those a team member encounters while performing
the essential functions of this job. Reasonable accommodations may
be made to enable individuals with disabilities to perform the
essential functions. The noise level in the work environment is
typical of an office environment.
Rise. Shine. Work Happy. Apply Now.
Keywords: Drury Hotels Headquarters, St. Louis , Manager of Email & Loyalty Marketing, Executive , Saint Louis, Missouri
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