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Search Engine Optimization Manager

Company: Scrubs & Beyond Llc
Location: Saint Louis
Posted on: January 16, 2022

Job Description:

Scrubs & Beyond is the #1 omni-channel medical apparel retailer in the US with 115 stores in 31 states. We offer a premium specialty shopping experience both in store and online, with the newest scrub apparel in the industry. As an agile and entrepreneurial team, we are embarking on a growth trajectory that includes a digital transformation and opening 65 new store locations over the next 3 years.
We are looking for an experienced and knowledgeable SEO Manager to join our innovative, growing E-Commerce team. As an SEO Manager you will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success. Our ideal candidate has solid, hands-on experience in both technical and content SEO strategies and uses their strategic expertise to directly help grow high-quality web traffic and increase conversions. Major Responsibilities

  • Manage the development and implementation of best-in-class SEO practices
  • Perform keyword research using a variety of tools
  • Create measurable SEO strategies across multiple search engines
  • Audit and analyze SEO and website performance using various analytics tools
  • Translate SEO insights into data-led optimizations
  • Develop and execute SEO experimentation roadmap, e.g. A/B tests
  • Partner with creative, paid media, product, and technology to provide strategic recommendations on SEO improvements
  • Serve as a subject matter expert for SEO, effectively communicating performance status to leadership and other stakeholders
  • Discover, define, and resolve outstanding SEO errors or issues in collaboration with department and cross-functional team members
  • Identify new innovative ways to drive organic traffic and search visibility Skill Set
    • Intellectual horsepower/curiosity (critical thinker, highly analytical, can connect the dots).
    • Innovative; creative thinking (inquisitive, wonders for creative solutions).
    • Listening skills (listen first, then respond; probes for understanding).
    • Organized and attention to detail approach (executes with excellence).
    • Highly resourceful (stretches people and money; treats resources as her/his own).
    • Prompt decision-making (getting things done with speed).
    • Discernment (objective, quickly separates wheat from chaff).
    • Business acumen (connects commercial implications with financial decisions).
      • Minimum of three years of experience in an SEO role, preferably in an agency or large organization
      • Experience with a variety of analytics programs, such as Google Analytics (mobile and desktop), SEMrush, Google Ads, Google Search Console, Keyword Finder and Screaming Frog
      • Experience with Microsoft Office/Google products, such as spreadsheets, documents and presentation slides
      • Strong ability to multitask projects on tight deadlines with a cross-functional team
      • Strong analytical and technical skills, including a general understanding and knowledge of HTML, CSS, and other website features that impact technical SEO performance
      • Strong and independent decision-making, organizational, planning and problem-solving skills
      • Strong interpersonal communication and presentation skills EDUCATION Bachelors degree in marketing, data science or related field required
        Scrubs & Beyond is deeply committed to the principles of equity, diversity, and inclusiveness. We recruit, hire, train, compensate and promote without regard to individual Jobble

Keywords: Scrubs & Beyond Llc, St. Louis , Search Engine Optimization Manager, Executive , Saint Louis, Missouri

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