Director of Digital Growth (U.S. Remote)

Company: WorkMoney
Location: Saint Louis
Posted on: November 22, 2021

Job Description:

Reporting to: VP, Engagement & Member Value/Chief Product Officer

Location: United States / remote, requires U.S. work authorization

Term: Permanent full time

Compensation: $115K - $140K

Deadline: Candidates will be reviewed on a rolling basis, target start asap

About WorkMoney

WorkMoney is a nonprofit organization dedicated to lowering costs and raising incomes for all Americans to make American life more affordable and American families more economically secure. We provide products, services, perks, benefits, tips, and tools to help members improve their financial lives. We are a trusted source of information about financial matters, economic policy, and public debates about the economy. We also activate and engage our members in advocacy campaigns to support policies and elected leaders to support our core vision that everyone in America can afford to live a good life.

What are we looking for?

WorkMoney is seeking a results-oriented Director of Digital Growth Engagement to lead both our organic and digital advertising programs. Our ideal candidate is a strategic thinker who's also willing to work on detailed projects. You'll manage and coordinate our digital advertising plans to meet recruitment and advocacy goals while also working closely with our content teams to drive organic growth, as we build our SMS, web and email campaigns.

We're a fast growing start-up so you'll need to build strong relationships with both our marketing partners and internal teams to achieve campaign goals. You'll directly drive advertising programs across a range of channels, including display, native advertising, video, mobile, SEM, Facebook as well as new and emergent digital advertising platforms. Naturally, this includes managing media buys and assessing campaign performance.

Requirements

Must Haves
5-7 years of digital marketing experience that includes leading digital advertising strategy and media planning for a national, multi-million dollar advertising effort
Experience running integrated campaigns including programmatic display and video, social media, and search
In-depth understanding of how to optimize performance in digital platforms to meet KPIs and track key marketing analytics
Experience developing effective ad creative for direct response
Strong project management skills and able to wrangle a full team towards a big picture goal
Demonstrated exceptional written and verbal communication skills
Good team player; open to collaboration but opinionated and motivated to get the job done
A strong commitment to an equitable future

Preferred
Experience with advocacy, legislative or electoral campaign planning
Management experience a plus
Data analytics
Non-profit membership organization

Benefits

The salary range for this role is $115,000 - $140,000 annually based on experience. WorkMoney offers generous healthcare, vacation and retirement benefits -- the kind ALL Americans should be able to have, and which we are proud to offer. Those include, but are not limited to: low deductible healthcare, dental, and vision plans at no cost to you, 401(K) retirement program with up to 6% employer match, four weeks paid vacation, annual work from home stipend, and unlimited sick time.

Why join our team?

We're mission driven, hard working, and scrappy AF. We're a true startup, offering a dynamic work environment where no day is the same and where innovation and rolling up your sleeves is the norm. WorkMoney's team includes people with a wide-ranging set of backgrounds and expertise. And best of all, we're a growing crew of collaborative colleagues who are generous, whip-smart, and authentic.

It is WorkMoney's policy to ensure that all individuals with whom we are in contact are treated equally without regard to age, color, disability, gender, marital status, national origin, religion, sexual orientation, expression, gender identity, or veteran's status. We strongly encourage applicants from historically under-represented communities.

To Apply

Follow the link to the application page, complete the required fields, and submit a resume and cover letter. Submissions without a cover letter will not be considered. Please address the following questions in your cover letter: why are you the best candidate for the job, what are your prior experiences with digital growth campaigns, and what makes you want to work at a fast paced social impact startup at this time in your career. Applications will be reviewed on a rolling basis and the posting will remain published until the position is filled.

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