Brand Planning and Human Insights Director

Company: Insight Global
Location: Saint Louis
Posted on: November 19, 2021

Job Description:

Brand Planning and Human Insights Director Post Date Sep 14, 2021 Location Saint Louis,
Missouri ZIP/Postal Code 63118 Job Type Contract Category Managerial / Professional Job Description Our Global CPG client is looking for a Brand Planning and Human Insights Director. This person will report up to the Director of Global Insights in support of these efforts. This is a minimum of 4-6 month engagement to help accompany the brand's planning and development (creative & innovation). proven experience in brand strategy, planning and communications. This person will need proven experience leading repositioning and core creative idea development processes. They will be supporting alignment of Global and China positioning, among other things. 10-15 years experience in CPG, with proven client-side experience influencing brand planning and creative development through distilling powerful human insights and leading robust learning & analytical plans

Experience supporting brand marketing teams annual planning, development and operations cycle

Must have hands-on experience with routine brand questions and translating those into learning & research plans

Experience with creative development & validation tools (IPSOS Suite, Kantar Suite, etc.), campaign impact and retail measurement services

Deploy and coordinate multi-country qualitative and quantitative research projects through global research vendors, including providing input into research design, pre-planning and assets collection, vendor management, qualitative research moderation, data analysis, report writing, and dissemination/presentation of findings

Solid understanding of qualitative, quantitative, and advanced analytic research methodologies and suppliers (including new approaches)

Keywords: Insight Global, St. Louis , Brand Planning and Human Insights Director, Executive , Saint Louis, Missouri