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Marketing Technology Specialist

Company: Brown Smith Wallace
Location: Saint Louis
Posted on: February 15, 2019

Job Description:

POSITION SUMMARY: The Practice Growth department encompasses the marketing and business development functions of the firm. This team develops integrated strategies to maximize revenue-generating opportunities for the firm's service lines and industry groups. The Brown Smith Wallace Practice Growth department seeks a business development coordinator with 2-5 years' experience that will help execute the firm's aggressive marketing and business development strategies. This individual must have strong technology skills and an interest in supporting business development initiatives in a professional services environment. This individual should also have the ability and willingness to learn new technologies quickly. POSITION DETAILS: Business Development Support

  • Coordinate lead flow process (disseminate leads generated on the website to the appropriate team member(s) for follow up)
  • Pipeline review process administration
  • Account based marketing campaigns and technical set up
  • Coordinate sales tracking and reporting, including ROI of events, conferences, etc.
  • Coordinate after-action plans for events and conferences
  • Business Development training coordination
  • Key client review process coordination/assistance
  • Business development research
  • Business development conference coordination CRM/Marketing Automation Support
    • CRM (Salesforce) database maintenance and configuration
    • Salesforce Training: user demos and training sessions
    • Provide technical support to Salesforce users
    • Optimization of marketing automation usage (Pardot), including implementing best-practices
    • Maintain, research and update mailing lists Additional Duties included but not limited to:
      • Assists with coordination of business development events, as needed
      • Assist with preparation of sales materials, giveaways and booth supplies, as needed
      • Updates job knowledge by participating in educational opportunities; reading trade publications
      • Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments EDUCATION AND EXPERIENCE:
        • Candidates should have a BS/BA degree and 2-5 years of work experience
        • Salesforce CRM and marketing automation experience highly preferred
        • Experience with HTML highly preferred
        • Flexible enough to handle complex assignments as well as routine administrative tasks
        • Must be able to collect and analyze routine or complex marketing research
        • Must be able to work independently
        • Excellent analytical, organizational, and project management skills
        • Strong verbal and written communication skills and interpersonal skills
        • Ability to develop and maintain strong internal and vendor relationships
        • Diligent initiative and follow up; ability to handle fast pace deadlines Software Skills
          • Salesforce or other CRM system
          • Pardot or other marketing automation platform
          • Proficient in MS Office programs
          • Experience using business research tools such as IBISWorld, ZoomInfo, etc. --- PHYSICAL DEMANDS: While performing the duties of this job, the employee must regularly sit, talk, listen, and respond. The employee frequently is required to walk and use fingers, tools, and/or various controls. The employee must occasionally stand and reach with arms and hands. Specific vision abilities required by this job include close vision and depth perception. Occasionally, the employee will lift up to 25 pounds or more, such as, to lift files, papers and equipment. The above physical demands are representative of those that must be met by an employee to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties. WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential duties of this job. The noise level in the work environment is usually quiet with frequent interruptions. The employee continuously interacts with staff and/or clients. Travel may be necessary to various client or business sites to perform onsite review/audits, meet with clients and/or the delivery of work product. Additionally, occasional overtime is required throughout the year and may be in excess of 55 hours per week. Further policies may be put into effect during busy season, i.e., no vacation or non-emergency-related personal time away from the office. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties. The information contained in job description is for compliance with the Americans with Disabilities Act (ADA) and is not an exhaustive list of the duties performed for this position. Additional duties are performed by the individuals currently holding this position and additional duties may be assigned. Brown Smith Wallace is proud to be an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation or any other characteristic protected by the law. Brown Smith Wallace is committed to providing a workplace free of any discrimination or harassment.

            Keywords: Brown Smith Wallace, St. Louis , Marketing Technology Specialist, Advertising , Saint Louis, Missouri

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