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Copywriter (Web Content)

Company: Abstrakt Marketing Group
Location: Saint Louis
Posted on: September 14, 2018

Job Description:

SCOPE OF ROLE: This position is responsible for day-to-day execution of content that represents the client voicing and adheres to Abstrakt standards. In addition, the copywriter will research and identify content best practices and trends, as well as provide community insights that will be used to hone and improve website engagement. He/She is also responsible for ensuring completion of all projects being facilitated by the development team at or before approved due date. RESPONSIBILITIES:

  • Create digital copy that is compliant, SEO optimized, reusable across digital properties, consistent in style and tone, and aligned with business objectives, brand, and marketing messaging
  • Ensure that content is aligned with design and that all deliverables are in sync
  • Content entry into a Wordpress CMS (copy, images, video, etc)
  • Assist with creation and maintenance of content standards, including library of common reusable content
  • Work collaboratively with web content strategy experts to execute strategy into the content creation.
  • Tag site content with metadata for search optimization
  • Assist with creation and maintenance of content standards, including library of common reusable content
  • Weekly MAP's held with senior and non-senior Content Managers REQUIREMENTS:
    • Strong knowledge of, relevant experience with and passion for great content.
    • Experience writing keyword-rich, compelling, and unique content for products, services and articles
    • Online research skills with the ability to follow and track data relevant to the brand and client.
    • A strong portfolio demonstrating past work experience and deliverables
    • A sense of urgency and drive to deliver copy on time and on target with clients' criteria
    • Proven track record of collaborating with creative and account team members to ensure superior content
    • Flexibility and organizational skills to work on multiple assignments over a given time period
    • Work collaboratively with web content strategy experts to execute strategy into the content creation. Education:
      • Bachelor's Degree in Journalism, Communications, Marketing or other related Liberal Arts Degree
      • 3+ years of copywriting experience

        Keywords: Abstrakt Marketing Group, St. Louis , Copywriter (Web Content), Advertising , Saint Louis, Missouri

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