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Social Media Producer

Company: Larson Network Services, LLC
Location: Saint Louis
Posted on: May 16, 2022

Job Description:

At Larson, we have developed a family of companies that are aligned to provide a comprehensive network of services so our clients, advisors, and communities can flourish. We have a goal to see 100,000 families flourishing by 2030 and are looking for a creative Social Media Producer to write clear and concise copy for all Larson campaign initiatives.

Larson is looking for a dedicated, dynamic, and motivated Social Media Producer to handle the Larson branding content on multiple social media channels. They should be able to cast a vision and develop content that captivates the audience's attention (clients, employees, management, etc.).

The Social Media Producer will be responsible for conducting in-depth research and analyzing the performance of online content. They'll be responsible for maintaining all social media calendars and schedules as well as designing social media content using various design tools (Adobe Creative Suite preferred). In addition to this, they will ensure that the content generated always adheres to Larson's style guides and the industry standards.

The Larson Social Media Producer should be able to work in a competitive environment and manage strict deadlines while remaining flexible. Furthermore, the ideal candidate should be able to develop effective social media strategies. A proven work experience in the Marketing department is preferred. This position offers a competitive salary, generous bonus program and comprehensive benefits package.

Responsibilities:

Planning and designing campaigns for all Larson online channels

Developing effective strategies for driving and increasing online traffic

Measuring and monitoring KPIs

Creating attractive social media posts to catch the audience's attention

Conducting in-depth social media research and maintaining a report of the same

Developing and sharing various social media content like graphics, videos, and other forms of content

Reviewing and optimizing company website and social media pages

Ensuring the online content adheres to the industry guidelines and company standards

Creating and maintaining social media calendars

Scheduling posts at various times to increase its visibility

Coordinating with the Marketing Director to analyze social media data

Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field

Proven work experience as a Social Media Producer and Designer, Social Media Executive, or a similar role in the Marketing department

Understanding of social media principles and best practices

Expert understanding of SEO and best practices to increase awareness and ROI

Knowledge of social media design tools for scheduling and designing

Highly creative, motivated individual that enjoys being a team player

Strong communication and interpersonal skills

Good time management and organizational skills

Ability to multitask, manage deadlines, work independently and collaboratively

Having a critical eye for detail

Ability to offer excellent customer service both internally and externally

Larson offers a generous employee benefits & perks package:

Profit Sharing Bonus Program

401(k) Employer Match up to 4%

Medical Insurance (HDHP HSA plans are 100% paid for the employee)

ER PD Telehealth

Dental Insurance

Vision Insurance

ER PD Life, Disability & EAP Insurance

Paid time Off (128 hours after 90 days)

Holiday Pay (10 Holidays)

Training & Education

ER Events, Awards, Activities

PI175838530

Keywords: Larson Network Services, LLC, St. Louis , Social Media Producer, Advertising , Saint Louis, Missouri

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