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Product Marketing Manager (Fully Remote)

Company: Novel Capital
Location: Saint Louis
Posted on: May 16, 2022

Job Description:

Novel Capital (www.novelcapital.com) is a fintech startup providing innovative revenue-based capital products to transform how companies fund their growth. Our innovative platform provides financing to tech and subscription companies that in many cases don't fit the traditional banking or venture-capital equity models.

Novel Capital is seeking an up-and-coming Product Marketer who is ready to revolutionize the way that startups grow. Responsible for go-to-market planning and working across product, sales, and marketing, the ideal candidate will understand how important product marketing is to fueling growth. We're looking for someone who is:

A Captivating Storyteller. Whether it is developing product messaging, creating customer case studies, or helping generate what sales needs to succeed - we're looking for someone who can tell a story and capture the attention of our target market.

An Internal Advocate. You are the connection between our product and our customers. You'll advocate for the needs of whom we serve and help develop content assets and marketing materials that gets them to take notice of what we offer.

Action-Oriented. You believe in progress over perfection. You understand that things can always improve and do not let that get in the way of creating something great today.

Previous experience writing for B2B entrepreneurs, founders and key stakeholders in fast growth businesses is preferred. An understanding of FinTech and startup company concepts is critical. Ideal candidates will be excited by a fast-paced startup environment and find intrinsic reward in an unstructured environment where individuals own their actions and have an outsized impact. This role reports to the VP of Marketing and will work on projects that have visibility at the company leadership level.

Role and responsibilities:

  • Leverage research and data to effectively tell the story of Novel, positioning us as the leader in the revenue-based financing market.
  • Define product messaging & positioning that aligns with the overall brand story.
  • Effectively communicate why Novel is the right choice for startups looking to grow by owning the competitive positioning and battlecards that inform the sales process.
  • Create internal and external feedback loops with sales, product, entrepreneur services, and customers, ensuring the voice and experience of our customers informs the way we go to market.
  • Lead product launch, packaging, and promotional efforts to drive pipeline creation. Build launch/GTM plans in alignment with product roadmap.
  • Develop, write, and ideate high-quality materials (all formats) to reach our entrepreneur audiences and support our sales organization.
  • Demonstrate flexibility in handling multiple projects, changing priorities, and deadlines while maintaining high standards for quality and detail.
  • Continuously measure and analyze what materials are working and what is not to make the necessary adjustments.

    Requirements
    • 3+ years in a B2B marketing role with proven examples of generating best-in-class product marketing strategies that fuel revenue growth and/or customer adoption.
    • Expert content writing experience in various formats including, but not limited to, emails and long-form (ex. whitepapers). Experience with short form is a bonus.
    • Must have an appetite for knowledge, embracing new skills quickly & independently.
    • A track record of success working in a fast-paced, high-growth environment while maintaining a goal-oriented approach to their work.
    • Passionate about our mission to serve entrepreneurs.

      Benefits
      • Competitive salary.
      • Healthcare benefits.
      • Stock options.
      • Career growth with an industry innovator.
      • In Office or Fully Remote

        About Us

        Novel Capital (www.novelcapital.com) is a fintech startup providing innovative revenue-based capital products to transform how companies fund their growth. Our platform provides financing to tech and subscription companies that in many cases don't fit the traditional banking or venture-capital equity models. We help founders accelerate their business without diluting their equity.

        We are former founders, venture capitalists, and startup veterans who care deeply about nurturing the next wave of tech entrepreneurs. Our experience has led us to see that software companies needed new options when it comes to how they grow. We lead with empathy and are committed to diversity - in who we fund and who we hire.

        Novel Capital is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Keywords: Novel Capital, St. Louis , Product Marketing Manager (Fully Remote), Advertising , Saint Louis, Missouri

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