Product Marketing Manager (Fully Remote)
Company: Novel Capital
Location: Saint Louis
Posted on: May 16, 2022
Novel Capital (www.novelcapital.com) is a fintech startup
providing innovative revenue-based capital products to transform
how companies fund their growth. Our innovative platform provides
financing to tech and subscription companies that in many cases
don't fit the traditional banking or venture-capital equity
Novel Capital is seeking an up-and-coming Product Marketer who is
ready to revolutionize the way that startups grow. Responsible for
go-to-market planning and working across product, sales, and
marketing, the ideal candidate will understand how important
product marketing is to fueling growth. We're looking for someone
A Captivating Storyteller. Whether it is developing product
messaging, creating customer case studies, or helping generate what
sales needs to succeed - we're looking for someone who can tell a
story and capture the attention of our target market.
An Internal Advocate. You are the connection between our product
and our customers. You'll advocate for the needs of whom we serve
and help develop content assets and marketing materials that gets
them to take notice of what we offer.
Action-Oriented. You believe in progress over perfection. You
understand that things can always improve and do not let that get
in the way of creating something great today.
Previous experience writing for B2B entrepreneurs, founders and key
stakeholders in fast growth businesses is preferred. An
understanding of FinTech and startup company concepts is critical.
Ideal candidates will be excited by a fast-paced startup
environment and find intrinsic reward in an unstructured
environment where individuals own their actions and have an
outsized impact. This role reports to the VP of Marketing and will
work on projects that have visibility at the company leadership
Role and responsibilities:
- Leverage research and data to effectively tell the story of
Novel, positioning us as the leader in the revenue-based financing
- Define product messaging & positioning that aligns with the
overall brand story.
- Effectively communicate why Novel is the right choice for
startups looking to grow by owning the competitive positioning and
battlecards that inform the sales process.
- Create internal and external feedback loops with sales,
product, entrepreneur services, and customers, ensuring the voice
and experience of our customers informs the way we go to
- Lead product launch, packaging, and promotional efforts to
drive pipeline creation. Build launch/GTM plans in alignment with
- Develop, write, and ideate high-quality materials (all formats)
to reach our entrepreneur audiences and support our sales
- Demonstrate flexibility in handling multiple projects, changing
priorities, and deadlines while maintaining high standards for
quality and detail.
- Continuously measure and analyze what materials are working and
what is not to make the necessary adjustments.
- 3+ years in a B2B marketing role with proven examples of
generating best-in-class product marketing strategies that fuel
revenue growth and/or customer adoption.
- Expert content writing experience in various formats including,
but not limited to, emails and long-form (ex. whitepapers).
Experience with short form is a bonus.
- Must have an appetite for knowledge, embracing new skills
quickly & independently.
- A track record of success working in a fast-paced, high-growth
environment while maintaining a goal-oriented approach to their
- Passionate about our mission to serve entrepreneurs.
- Competitive salary.
- Healthcare benefits.
- Stock options.
- Career growth with an industry innovator.
- In Office or Fully Remote
Novel Capital (www.novelcapital.com) is a fintech startup providing
innovative revenue-based capital products to transform how
companies fund their growth. Our platform provides financing to
tech and subscription companies that in many cases don't fit the
traditional banking or venture-capital equity models. We help
founders accelerate their business without diluting their
We are former founders, venture capitalists, and startup veterans
who care deeply about nurturing the next wave of tech
entrepreneurs. Our experience has led us to see that software
companies needed new options when it comes to how they grow. We
lead with empathy and are committed to diversity - in who we fund
and who we hire.
Novel Capital is an equal opportunity employer. We celebrate
diversity and are committed to creating an inclusive environment
for all employees.
Keywords: Novel Capital, St. Louis , Product Marketing Manager (Fully Remote), Advertising , Saint Louis, Missouri
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