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eCommerce Media Manager

Company: Spectrum Brands
Location: Saint Louis
Posted on: May 6, 2021

Job Description:

Division InformationOur Commercial Operations team is a cross-business unit organization responsible for operational activities and execution to enable the success of business unit strategies for both digital and traditional channels. Our Commercial Operations organization consists of teams focused in the following areas: Consumer Insights & Analytics, Digital Consumer Experience, Ecommerce Sales Strategy & Operations, and Revenue & Profit Management. These teams work collaboratively with each business unit to maximize our competitive edge in the marketplace.Job SummaryThe eCommerce Media Manager will lead the strategy, techniques, and tactics used to increase online revenue through our paid media efforts across Walmart.com and Amazon.com. Reporting to the Director of eCommerce Marketing, this position will lead a team of three Assistant eCommerce Media Managers, work across all four of Spectrum Brands' divisions and closely with the eCommerce Strategy and Operations team.Primary Duties & ResponsibilitiesStrategic (70%)* Lead the relationships with key strategic media partners for the US and Canada* Develop digital marketing and media strategies* Partner closely with sales, marketing and creative teams* Support priority products and new product launches with integrated marketing plans* Lead relationships with the partnering media groups at Walmart and Amazon* Return on investment/analytics* Work closely with Business Intelligence (BI) to project and track ROI and campaign KPIs* Lead weekly and monthly meetings with stakeholders to share results* Lead optimization efforts and effective digital marketing platform usage* Develop and maintain Digital Marketing Dashboard and other analytics reports with the BI team* Monitor consumer and competitive landscape for trends and digital best practices* Lead and develop a team of three Assistant eCommerce Media ManagersTactical (30%)* Execute digital media, creative coordination, optimization and reporting across all platformsEducation and Experience Profile* Bachelor\'s degree in Communications, Marketing, Analytics, or equivalent* MBA in Marketing or equivalent desirable* 5-8 years' experience in Marketing, eCommerce, Digital Media or equivalent fieldRequired Skills* Proven experience taking data driven approaches to marketing and media* Proven success of leading direct and/or cross functional teams* Familiarity with native media platforms for AMS and WMG* Ability to handle multiple tasks, priorities, and deadlinesWork EnvironmentWorking conditions are normal for an office environment.The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.#LI-AY1

Keywords: Spectrum Brands, St. Louis , eCommerce Media Manager, Advertising , Saint Louis, Missouri

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