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VP of Marketing Apply to This Job

Company: ExecuNet
Location: Saint Louis
Posted on: April 8, 2021

Job Description:

Company is looking for a--smart, driven, curious and caring--Vice President of Marketing--to--direct and oversee our marketing department.--The--VP of Marketing,--reporting to the CEO,--is a highly collaborative and strategic role. You will work directly with--a team of marketing managers and specialists responsible for defining our go-to-market strategy, driving brand awareness and demand generation across our target--market--and providing ongoing support and enablement for revenue generating teams.--You will be responsible for--setting the strategy for all--marketing including--social media and email marketing efforts, webinars,--live events, search & social advertising campaigns all towards the broader goal of optimizing our funnel--and driving growth for Company.

At this time, we are seeking candidates local to the St. Louis, MO area.

Primary responsibilities include, but are not limited, to:

  • Establish--the--strategic annual--marketing plan--and lead the team responsible for executing on the plan--with--an end goal of--driving revenue growth for Company.--
  • Drive an effective content strategy by identifying--original marketing content opportunities to promote Company and its solutions to the market.--
  • Lead the identification of prospective--clients--with a key metric in driving--marketing qualified leads--to our--sales--development team--using--an--effective--lead scoring--methodology. Responsibilities include partnering with--sales--development to ensure the achievement of monthly and quarterly--SQL and SAL--targets.--
  • Work closely with sales leadership to develop sales enablement materials and activities to support--new business acquisition targets--within--direct and indirect sales teams.--
  • Work closely with client success leadership to--develop campaigns and resources to--support--department objectives including--increasing upsell, client retention and--client--satisfaction.--
  • Partner with product management to--evaluate existing--product positioning around key benefits--and--comparisons to competitive landscape. Drive--effective--launch plans,--marketing support--and client communication--for upcoming product releases.--
  • Lead the trade show--and virtual event--strategy, as well as key conference and organizational sponsorship decisions.--
  • Drive strategic website development to ensure consistent user experience and usability.--
  • Consistently analyze key marketing metrics--and report KPIs--and ROI.--
  • Manage,--develop--and grow--a team of marketing professionals.-- Requirements:
    • 10+ years of progressive marketing experience--with a strong focus in B2B--
    • 3+ years of--senior leadership--experience with demonstrated success leading and motivating teams as well as managing cross-functional--teams--
    • Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy--with measurable--results--
    • Strong analytical--and budgeting/financial skills--
    • Professional and proactive work ethic.--
    • Excellent interpersonal,--written--and oral communication skills--
    • Experience with CRM software and digital marketing tools and techniques--
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Keywords: ExecuNet, St. Louis , VP of Marketing Apply to This Job, Advertising , Saint Louis, Missouri

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