Sales & Marketing Director

Company: Guardian Pharmacy
Location: Saint Louis
Posted on: April 9, 2021

Job Description:

Guardian Pharmacy of St. Louis is part of the Guardian Pharmacy Services network and prides itself on its customer service. Each team member plays an integral part in the success of the pharmacy. Candidate must to be located in or around Kansas City or St. Louis! ? As a key member of the local management team, assist in the achievement of the budget through sales to new clients and increasing sales to existing clients. Responsible for developing the annual Sales Plan and Marketing Budget and building a sustainable sales pipeline for the pharmacy. Supervise the marketing process and communication strategy from research and planning to execution and analysis. Attributes Required: --- Work Ethic/Integrity - must possess intrinsic drive to excel coupled with values in line with company philosophy --- Leadership - ability to lead project teams to deadlines, while maintaining strong team orientation --- Relational - ability to build relationships with business unit management and become "trusted advisor --- Strategy and Planning - ability to think ahead, plan and manage time efficiently --- Problem Solving - ability to analyze causes and solve problems at both a strategic and functional level --- Team Oriented - ability to work effectively and collaboratively with all team members Essential job functions (include the following): --- Develop and execute annual sales plan and marketing strategy as outlined in the business plan. --- Supervise sales managers and marketing specialists, including oversight of scheduling, training and performance management to include annual reviews. --- Nurture and develop new business and existing relationships as the preferred provider of pharmacy services to nursing homes, assisted living facilities, and other long-term care facilities. --- Evaluate potential profitability of any new business prior to proposal. --- Ensure maximum customer adoption rates in all facilities serviced by marketing local business as a preferred provider to facility residents and families. --- Maintain client contracts and relationships through "expert" advisor status and problem-solving. --- Conceptualize, build, and execute social and digital advertising campaigns through competitive research, platform determination, messaging, and audience identification and benchmarking. --- Oversee the marketing team in the design of collateral for targeting client groups. --- Remain current with trends and best practices in online marketing and measurements. --- Maintain a comprehensive and proactive social media use policy. --- Monitor all social media platforms for appropriate content and updates as needed. --- Reinforce the company's brand by delivering creative value propositions that directly correlate with customer needs, including supporting special events and activities and celebrating successes in our partner senior living communities. --- Manage all strategic marketing events, including active participation in trade shows, conventions, professional conferences, and other local events. --- Represent the company as spokesperson to promote the Guardian Story at relevant industry association events, with a focus on building trusted and empathetic relationships with customers to gather and prioritize against their goals, challenges, and culture. --- Measure and report performance of all marketing campaigns and make assessments against pre-established goals. --- Other essential functions and duties may be assigned as needed. Education and/or Certifications: --- Bachelor's degree preferred --- RN or LPN preferred --- Valid driver's license and clean driving record Skills and Qualifications: --- 5+ years' marketing and new sales experience in Long Term Care (LTC), Assisted Living, Skilled Nursing, or Geriatric Facility preferred. --- Experience in event management. --- Advanced computer skills, including in Office 365 programs. --- Experience with Salesforce, preferred. --- Experience creating and running various digital media platforms including, but not limited to, MailChimp, Facebook, LinkedIn, Instagram, Twitter, etc. --- Experience writing and editing digital marketing / content copy. --- Experience with Adobe Platform (Illustrator, Photoshop, Lightroom, InDesign). --- Experience with virtual meeting and video recording platforms (Microsoft Teams, Google Meet, Zoom, GoToMeeting, Loom). --- Ability to work independently and deliver to deadlines --- Ability to solve problems with minimal direction --- Great attention to detail and accuracy, with the ability to manage projects from inception through execution --- Ability to excel in a fast-paced, team-oriented environment working on multiple tasks simultaneously, while adhering to strict deadlines --- Quality minded; motivated to seek out errors and inquire when something appears inaccurate Work Environment: --- We require a current valid driver's license with up to 25% travel. --- This is a remote position covering Missouri, Arkansas, Kansas, and Illinois. --- Candidates should have the ability to personally attend company meetings and customer events, thus requiring reasonable geographical proximity to customers . --- May be required to work occasional evenings, weekends and could include overnight. Full-Time employees working 30+ hours per week are eligible to enroll in our comprehensive benefits package, which includes medical, dental, vision, short and long-term disability, life and supplemental life insurance, and PTO. All employees are eligible to enroll in our company matched 401(k) plan.

Keywords: Guardian Pharmacy, St. Louis , Sales & Marketing Director, Advertising , Saint Louis, Missouri