Biddable Media Director - Remote Opportunity

Company: Lever
Location: Saint Louis
Posted on: February 25, 2021

Job Description:

We are looking for an experienced leader to join our expanding team and this position may be located anywhere in the U.S. This position serves a critical role in managing our biddable media team including search, social and programmatic specialists, as well as planning, activating, optimizing and reporting on key platforms within the Google Suite, Bing, Social Platforms, etc. We are a Google Premier Partner and have dedicated reps at several social platforms, and it is expected that this position owns those relationships in order to push our clients into the newest, most strategic offerings as appropriate. Responsibilities

• Provides the vision and process for how we develop biddable media (search, social, programmatic) strategies as well as how these tactics are activated, optimized and reported on--
• Leads the biddable function, ensuring the team is running cohesive strategies across all clients and soliciting findings/ideas from the team that have worked and could be extended to other programs/clients
• Ensures the success of the billing process within the biddable team
• Researches, recommends and implements tools we need to be successful
• Owns a book of work, actively managing larger, more complex accounts
• Provides historical knowledge to help guide success metric benchmarks, landing page content, persona profiles, etc. as well as new thinking from ever-evolving biddable platforms
• Participates in the development of budget and strategic recommendations for the Media Strategists to incorporate into the overall media plan
• Establishes processes to efficiently set up campaigns, developing keyword lists, creating ad groups, writing ads, setting up targeting (geo, demo, mobile), and creating Google Display Network and YouTube segments (custom intent, affinity, etc.)
• Challenges team to monitor Google Suite, Bing, social platforms and DSP performance constantly and recommends/implements optimizations as necessary
• Creates A/B landing page and/or ad copy testing strategies to determine optimal combinations
• Actively researches and pushes clients to test new offerings multiple biddable platforms
• Supervise (or manage) assigned team, including hiring staff and establishing and encouraging a performance-driven culture based on curiosity that results in action.--
• Manage performance and motivate the team in a manner that elevates the performance of the entire team and drives performance that exceeds our clients' and the agency's business objectives. Qualifications
  • Bachelor's degree in marketing, advertising or a related field
  • Minimum of seven years of paid search, social or programmatic (biddable) experience--
  • Experience managing staff including hiring, training, establishing expectations and managing performance
  • Updated certifications in Google Search, display, mobile, video and analytics, as well as social platform certifications where necessary
  • Expert on all aspects of the Google offering - Pay-per-Click, Google Display Network, YouTube, Gmail, Google Play, etc. - as well as opportunities in Bing, paid social platforms and DSPs
  • Ability to strategically assess opportunities and make data-driven decisions resulting in tangible improvements in performance
  • Flexibility and ability to work in a fast-paced and dynamic environment
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done
  • Visionary manager who can quickly take our biddable offering to the next level of innovation and performance ABOUT HLK-- HLK is a creative and technology agency focused on understanding and changing audience behavior through deeply integrated brand experiences. We bring clarity of context and creative resolution capable of changing behavior and shaping belief in brands. Active clients include Ameren, Bayer, Biogen, Marriott, Pratt & Whitney and Schnucks. There are many benefits to working at HLK including the following: A casual, collaborative work environment Unlimited time off Medical insurance Vision insurance 401(k) plan with a company match All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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